Our history as Hattast-ique really began in 2015 at Sturgis. It was the first big event we did and started us down the path that we are currently on. It was the birth of Hattast-ique on the road it really is what got us hooked on rally life as a vendor. Since the rally was a big turning point for us, I wanted to know the history behind The Sturgis Motorcycle Rally.
For me I know that this is the 77th Annual Rally and it all started in Sturgis, SD. I have seen the mass of motorcycles and their riders and have been in awe of the Black Hills of South Dakota as many of the riders know it is truly beautiful. I had never really ventured beyond that understanding of the rally. I thought since we are embarking on the start of the rally that it would be a great time to delve into the history of this rally.
The rally itself began on August 14, 1938 by a group of Indian Motorcycle riders known as The Jackpine Gypsies Motorcycle Club. The club had been founded in 1936 by Clarence “Pappy” Hoel who had purchased an Indian Motorcycle Franchise in Sturgis, SD. The first year of the Sturgis Motorcycle Rally was actually called “The Black Hills Classic” and was a daylong event featuring stunts and racing. There were 9 participants in the original event. It has grown from a one day event to a 10 day event this year! There is endless fun to be had during this rally. Whether you want to jam out to some awesome music, such as Jasmine Cain, or you want to find an awesome buffalo burger while riding the historic Black Hills Run there is a great time waiting. Maybe you want to roam the streets of Deadwood and try your hand at a casino. This event has truly evolved into something huge from such a small start.
It is now an event that has over 500,000 attendees from all walks of life. One of the best things is connecting with new and old friends. You never know who you might meet! So make sure you stop by Hattast-ique at The Full Throttle Saloon and say hi if you are attending. We would love to see you!
Please have fun and be safe on the road!